Capstone Accountants Branding

We were approached by a local accountancy firm that wanted to create a high-end feel to their new brand, including their website. They suggested using the colours grey, black and white but after discussion agreed the inclusion of green.

The Website

Following the direction set by the owners we applied a grey and white styling with black and white imagery with a splash of green for call to actions. Imagery we avoided the typical cliche people shaking hands and instead went for more corporate like imagery reflecting their desire to attract larger businesses.

The Logo Design

concept relates to profits but also ‘capstone’ means a crowning achievement/highest point of someone’s achievement so the simple inclusion of a upward triangle both relates to profit margins in the green, that you see used in stocks/shares/accountants, but also the positive upward movement of something. Whether this triangle is within the font or as a separate icon has been played with here. A strong but simple font with some extra letter spacing makes for a modern interpretation.

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