GOOGLE ADS CAMPAIGN

The client had a decent starting point but wanted to significantly improve their Google Ads performance, particularly in terms of impressions and clicks. The goal was to increase the overall reach and engagement with their target audience.

MADM Liverpool performed an in-depth analysis of the client’s existing Google Ads campaigns, identifying key opportunities for optimization.

The team implemented a strategy focusing on better targeting, improved ad copy, refined bidding strategies, and enhanced landing page alignment to ensure high relevance and user experience.

Impressions:

• Before: 145,000
• After: 1.13 million
• Percentage Increase: 677% increase in impressions

The revamped campaigns led to a dramatic surge in visibility, reaching a much larger audience within a month.

 Clicks:

• Before: 2,710
• After: 14,300
• Percentage Increase: 427% increase in clicks

With more targeted and engaging ads, the number of clicks skyrocketed, delivering a significant boost in website traffic.

The work done on the client’s Google Ads campaigns resulted in an exceptional performance increase. The 677% growth in impressions and 427% increase in clicks are a testament to the effectiveness of MADM Liverpool’s strategic approach and optimization expertise.

By refining targeting, ad creatives, and bidding strategies, MADM Liverpool not only helped the client reach a broader audience but also significantly enhanced the number of quality leads, contributing to the overall success of their digital marketing efforts.